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« Quadruple bypass failed | Main | Working with the Rudd government »

25 November 2007

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Ingrid Jackson

Christmas will come and go and John Howard and his government will be part of history. Rudd's honeymoon come and go and the media, ever focused on the present, will return to scrutinising the government in their cynical search for news stories and reasons for complaint.

The danger is that the lessons of the Howard government will be forgotten. Yet there are learnings from the last eleven years that Australians should remember:

o How to blur the truth and change public perception through deceit.

o How to avoid responsibility by pleading ignorance and blaming others.

o How to harness public fear and risk aversion by communicating fanciful visualisations of scary scenarios.

o How to misinform rather then educate the public about how the economy works.

o How to build on the public’s lack of familiarity with other cultures so as to foment racism.

o How to put words in the opposition’s mouths and then argue against what the opposition never said.

o How to capitalise on public apathy and short memory by airbrushing out the government’s inconvenient previous actions and statements.

o How to win short term favour by encouraging Australians to care only about themselves and their hip pockets, instead of valuing the overall good of the nation and the world.

o How to stealthily change mindsets in the belief that nobody will notice, much like the pigs in 'Animal Farm', who initially taught the sheep to chant the anti-farmer slogan “Four legs good, two legs bad” but eventually, after the pigs stood up and began to walk on hind legs, subtly changed this to “Four legs good, two legs better!"

Lest we forget.

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