Keith Jackson
My Media Trainer is an interactive self-instruction program developed by the University of Queensland to build the skills of media trainers. The program addresses that well-known problem where professionals, although highly competent, encounter great difficulties passing on their skills to others.
Associate Professor Martin Hadlow, Director of the University’s Centre for Communication for Development, was commissioned by UNESCO to meet this challenge. He put together a team - Ingrid Jackson, Phil Charley OAM and me - to produce My Media Trainer, which you can access here.
This basic edition (we hope to produce an improved version after field trials) includes content on identifying learning needs, setting the climate for learning, developing media training courses, and module design and evaluation. The kit also includes competency indicators for the five core media areas of radio, television, Internet, print and public relations.
My Media Trainer guides users in how to teach media skills to others, whether through 
formal classroom activities, on the job or in specialist workshops. Because it is self-instructional, users can learn at their own pace, in their own time and wherever they are. By the end of the program, they will be able to identify the needs of adult learners, plan courses and implement successful, outcomes-based media training experiences.
Photo: Prof Martin Hadlow shows off My Media Trainer [University of Queensland]
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